Mass market manipulation

“A study published in the current issue of the journal Annals of Family Medicine examined 38 different pharmaceutical advertisements that ran during peak television viewing times. Researchers found that while the overwhelming majority of the ads made arguments for the use of drugs, only about a quarter of them described the causes of the medical conditions the drugs are designed to treat. The study also found that emotional appeals were common, and about 85 percent emphasized regaining control over some aspect of life.” DAN CHILDS 
ABC News, January 30th.