Thursday, April 12, 2007

Attitude expressions


“… current work examines the processes by which new attitudes are formed and changed and how these attitudes predict behavior… explicit attitudes were shaped in a manner consistent with fast-changing processes, were affected by explicit processing goals, and uniquely predicted more deliberate behavioral intentions. Conversely, implicit attitudes reflected an associative system characterized by a slower process of repeated pairings between an attitude object and related evaluations, were unaffected by explicit processing goals, uniquely predicted spontaneous behaviors, and were exclusively affected by associative information about the attitude object that was not available for higher order cognition.” ‘Understanding Implicit and Explicit Attitude Change: A Systems of Reasoning Analysis’. Rydell, Robert J.; McConnell, Allen R. Journal of Personality and Social Psychology. 2006 Dec Vol 91(6) 995-1008