Evaluation sight

“Decision making is characterized by the need to learn about and balance the pros and cons of various options the then, with use of this information, make a choice. This process typically involves making tradeoff across multiple dimensions of value and subjectively weighing the anticipated gains and losses.” Lichtenstein, S. Gregory, R. and Irwin, J. What’s bad is easy: taboo values, affect and cognition. Judgment and Decision Making, V.2 (3) 2007, pp. 160-188.