Monday, March 19, 2007

Intuitive vision


“People often choose intuitive rather than equally valid nonintuitive alternatives. The authors suggest that these intuitive biases arise because intuitions often spring to mind with subjective ease, and the subjective ease leads people to hold their intuitions with high confidence … the authors found that decreasing intuitive confidence reduced or eliminated intuitive biases. These findings indicate that intuitive biases are not inevitable but rather predictably determined by contextual variables that affect intuitive confidence.” In Simmons, J. P. and Nelson, L. D. ‘Intuitive Confidence: Choosing Between Intuitive and Nonintuitive Alternatives.’ Journal of Experimental Psychology: General. 135(3), Aug 2006, 409-428.